CUSTOMER RELATIONSHIP MANAGEMENT

In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential customers to know their preferences, attitudes, purchasing behaviour, motivations, in order to attract the proper clients for their company products. These goals may be achieved by implementing a strategy called “Customer Relationship Management”, which aims to identify the potential customers, observing their needs, attract them through a special offer and obtaining their enthusiasm. A key element of a CRM strategy is communication using as many possible ways with current and potential customers, in order to attract them and to become loyal.customer attraction, loyalty, CRM, strategy

LEADERSHIP WITHIN THE ORGANIZATION. THE FUTURE LEADERS

Although there is no unity of views regarding the relation between management and leadership, there are still existing common points, among these being able to mention that in the extremely dynamic conditions in which is improving the organizations today and even more so in the future, is needed of practicing an effective leadership, of full involvement of people to achieve the goals and ensuring the success, of joint action of those, based o team spirit, to which a essential contribution has the leader, which implies strongly, affective and affective, motivating and determining the group members to ac effectively and harmonized. The effective leader must dispose of certain characteristics, native or/and acquired trough training, to know to communicate well with the team members, to be creative, inventive, have vision, to accept and even to cause the change, which will be and competitive advantage in the competitive environment increasingly emphasized.team spirit, communication, change, assuming the risks

STRATEGIC PLANNING IN PUBLIC ADMINISTRATION

In order for Romania to meet its new political and social expectations as an E.U. member, the Romanian Public Administration has to be reformed. Nationwide, Romanian Public Administration has to assure the same endowment for service quality. After assuring their legal frame, the PA members will arise with responsibility for society and for their foresight. As a community partner, the P.A. must be transparent on its decision and has to assure a strong partnership with civil society representative and the vox populi. The reform of Public Administration is a management tool which will allow the focus on readjustment of its resources through the spirit, the vision and the future aspiration.strategic planning, mission, vision, projection

Customer relationship management

In order to maintain in a market economy with the competition becoming increasingly tough, with consumer preferences and demands more sophisticated and diverse, a company must manage in the best possible way the relations with the existing and potential customers to know their preferences, attitudes, purchasing behaviour, motivations, in order to attract the proper clients for their company products. These goals may be achieved by implementing a strategy called “Customer Relationship Management”, which aims to identify the potential customers, observing their needs, attract them through a special offer and obtaining their enthusiasm. A key element of a CRM strategy is communication using as many possible ways with current and potential customers, in order to attract them and to become loyal

The Earned Value Management - a measurement technique of the performance of the costs and labor in the project

Most of the planned projects have problems due to the cost and time overruns from different reasons. Earned value management (EVM) is a project performance evaluation technique that has been used in many projects from several fields, but which has been adapted to be used in project management to objectively track the physical accomplishment of certain work. The earned value analysis offers the possibility to manage the project performances in early stages of the project to point out the need of the eventual corrective action. This paper aims to present the main parameters involved in the calculation of the Earned Value Analysis (EVA) for a ballast plant on shipboard

A SWOT Analysis of the Marine Energy Sector at the European Level

The present work aims to present the main potential sources of marine renewable energy: offshore wind and ocean energy (wave, tide, marine currents, temperature gradients, salinity gradients) and their social and environmental impact to make an analysis of the degree of capitalization of these alternative energy sources. The main objective of the proposed research is to identify the most relevant strengths, weaknesses, opportunities and threats (SWOT) in order to outline an overview of the use of the renewable marine energy resources at the European level that is to identify the possibilities of increasing the quota of exploiting the potential of the marine energy sector

Towards an Integrated Management and Planning in the Romanian Black Sea Coastal Zones

The socio-economic and 'natural' systems are, to a variable extent, now locked in a co-evolutionary path, characterized by a joint determinism and complex feedback effects. The management of the coastal zones, including also modeling and assessment measures, should, be reoriented over time to properly capture the causes and consequences of the joint system changes as manifested in the coastal areas. This will require a collaborative work among a range of economical, environmental and social science disciplines. The pressures and the high instability are similar between the coast and the sea, in both senses (from the land to the sea and also from the sea to the land), being given by various factors as the strong winds, waves, storms, open sea, currents, as well well also the variability of temperatures, salinity, density, due to the Danube impact, etc. The influence of the rivers discharging into the Black Sea is important, while the coastal erosion, flooding, urbanization, tourism, naval industry have an impact on the coast and the sea environment. The Marine Spatial Planning Directive is appropriate in Romania to put in practice the similar tools, and practical approach from the coast to the maritime space.   This paper aims to represent an useful starting point in the management of the coastal zones for both natural and social science research that would be seeked (by a more integrated modelling and assessment process) to better describe and understand the functioning of the ecosystems, that form the coastal interface, and in particular the filter effect is exerted on nutrients in response to the environmental pressures, both anthropogenic and non-anthropogenic - the climate change, land use/cover change, urbanization and effluent treatment from both point and non-point sources. For this it is necessary a broad analytical framework (rather than a specific model) in which to set a more detailed analysis.&nbsp

European Law within the Tax Evasion Area

This article present the tax evasion problems in European Union framework, Union that must be equilibrium state among other tow concepts: fiscal harmonisation and fiscal competition. The measures that are justified to be taken in the name of harmonization may be considered as obstacles for the fiscal competition among member state and can conduce to the tax evasion

ISTORICUL ASIGURARILOR MARITIME

Aparitia asigurărilor maritime ca prima formă de asigurare este explicată prin legătura strânsă întrecomerţ şi navigaţia maritimă, descoperindu-se că navele, mărfurile, navlul şi vieţile omeneşti erau expuse,riscurilor mării. De-a lungul unei perioade îndelungate de timp, proprietarii navelor au fost aceiaşi cuproprietarii mărfurilor şi, ca urmare, o singură poliţă de asigurare acoperea atât marfa, cât şi nava; acest lucruera posibil pentru că interesul aparţinea aceleiaşi persoane (proprietarul mărfii era acelaşi cu propeietarulnavei). Ulterior s-a trecut la o specializare determinată preponderent de evoluţia comerţului, apărând odiferenţiere a persoanelor interesate în proprietatea asupra mărfurilor şi navelor şi, deci, două forme deasigurare – două tipuri de contracte de asigurare, în fucţie de acest interes: asigurarea navelor (casco) şiasigurarea mărfurilor (cargo)

Evaluation of the Wind Energy Potential in the Coastal Environment of Two Enclosed Seas

The work presents a comprehensive picture of the wind energy potential in the coastal environment of the Black and the Caspian Seas. 10-year of data coming from the US National Centers for Environmental Prediction was considered as the main source. This dataset was subsequently compared with both in situ and remotely sensed measurements. The results show that the western side of the Black Sea has an enhanced wind power potential, especially in the vicinity of the Crimean Peninsula. As regards the Caspian Sea, the northeastern sector can be considered more energetic. A direct comparison of various wind parameters corresponding to the locations with higher potential in the two target areas considered was also carried out, in order to notice the similarities and the key features that could be taken into account in the development of an offshore wind project. Finally, it can be concluded that the coastal environments of the Black and the Caspian Seas can become in the near future promising locations for the wind energy extraction, as well as for the hybrid wind-wave energy farms that could play an important role also in the coastal protection